Monday, July 13, 2009

Weighty Issues

It's been quite a couple of weeks. Things have been going BADLY in my life.

1. My eyes have regressed. I can no longer see without the aid of glasses. And the glasses that I have - oh my LORD. I so need to upload a photo of me in them. They're my mom's glasses from when she had her lasik done 10 years ago - the same thing happened to her eyes. Turns out that I have my mom's eyes - in more ways than one. We had the same prescription, surgery, and same regression. I'm going to have to have an enhancement done, which is fine. If my eyes keep the trend of following my mom's, I shouldn't have a problem.

2. My jobs BLOW right now. End of story. And I'm so unmotivated. I'm not sure why I'm unmotivated. My new classes start today, and I have so many projects at work-work. The more projects I get, the less inclined I feel to work. It's a terrible downward spiral. I just want a vacation.

3. My relationship with my husband was getting rocky there for a while. There were lots of reasons, and I don't want to get into any of them, but I will admit that I was at fault for most of it. I'm a terrible communicator for someone who has a bachelors and masters in COMMUNICATION. I have to learn to put my fears to rest, and not let my insecurities get the best of me. Thankfully, we're better now than we have been in years, because we put everything out there and had some heart to heart conversations over the past few weeks. I'm very optimistic about US. We're a team.

4. Speaking of insecurities, I have some ISSUES with my ass. It's getting huge. It's amazing how quickly weight can creep back on to me since I had a kid. I was doing great for a while - going to the gym, keeping track of what I was doing with food... then I had my eye surgery and couldn't exercise for a few weeks, and my gym trips became pretty sporadic. And my thighs are once again out of control. I'm less than happy about this, so I just signed up for Weight Watchers online, and I really really hope I can stick it out. Because I have to do something. Oh, and pilates. Pilates helps.

So I woke up today with a new outlook. I need to get my shit together, and fast, because if I don't, the world will start crashing down on me. I've got to turn a new leaf, and I'm trying like hell. My main goal is to be a role model for my daughter - who isn't afraid to say, "mom, you have a big butt." She's the kick in the ass I've always needed.

Thursday, July 02, 2009

On Rebranding...

My company is in the process of rebranding, something that they did a couple years back, just before I came on board as one of four graphic designers. Keep in mind we are a company of roughly 8,000 employees, all over the U.S. And now we have 5 designers. Hmm. So it falls on our team to redesign EVERY SINGLE ITEM that is in circulation internally and externally. The powers that be hired a large firm based out of NYC to come up with the new brand. Which brings up the question of market research. Did they do it? I have no idea, being a lowly graphic designer.

Case in point - Tropicana.


image courtesy of http://blogs.ft.com/gapperblog/2009/02/pulp-friction-at-tropicana/

Most people have noticed that they redesigned their cartons. But they failed in the market research department, because the public HATED the new design. So they're forced to go back to the boring old, straw in the orange design. Personally, I really like the design of the new carton. But I'm a graphic designer, and I appreciate contemporary design. But I do understand how this could look generic to consumers, and be confusing. And it earned a spot on Yahoo's dumbest business moments of 2009.

What's the message here? Don't eff with what people KNOW. The average person is easily confused by this. I know that when I saw that Tropicana had a new design, I thought, that's cool, they're keeping up the the times. I think the old design is a bit dated - but it's what people know and trust. I've also learned that as a designer, it doesn't matter what I think - it matters what the audience thinks. So my expertise in all things graphical means jack shit.

So we're in for an exciting, yet scary time with our rebrand. Of course, what we sell can't be bought in the cooler section of your local grocery store. Yet, we have an image that's out there, that people are familiar with, and it's scary to turn the page to something completely different.

But hey, it's job security for me. Ha!